smart phone enabled nCiD Demo

smart phone enabled nCiD Demo from Bilcareltd

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Security Solutions for Pharma Packaging

Counterfeit plaguing pharmaceutical profit, image and patient health

The World Health Organization (WHO) estimates that up to 1 per cent of medicines available in the developed world are likely to be counterfeit. This figure rises to 10 per cent globally, but in some areas of Asia, Africa and Latin America counterfeit goods can form up to 30 per cent of the market. The WHO estimates that 50 per cent of medicines available from unsolicited online websites are counterfeit, in some areas of Asia, Africa and Latin America counterfeit medical goods can form up to 30% of the market. INTERPOL Storm meeting looks to enhance investigative expertise in pharmaceutical crime. According to Outsourcing Pharma citing the European Commission, 75% of counterfeit drugs supplied world over have some origins in India, followed by 7% from Egypt and 6% from China. Brand Protection is central to any brand and organizational value, while beholding its image and avoiding revenue and reputation loss. Counterfeit is a growing problem that affects almost all sectors, including pharmaceuticals; further, organization need to develop strategies to face these external threats and this where- Bilcare’s cloud based authentication /anti-counterfeit technology (ACF Technology), which would be savoir to both pharma brand owners and patients